The Japanese cinema experience will feel and sound all new: First theatre with FLEXOUND Augmented Audio™ opens


Cinema lovers in Japan can finally enjoy premium immersive cinema sound boosted by Finnish innovation FLEXOUND Augmented Audio™ in Odaiba, United Cinemas.

FLEXOUND Augmented Audio™ from Finland opens in 10 auditoriums of United Cinemas theatre in Odaiba, Japan, in December with Avatar: The Way of Water.

FLEXOUND Augmented Audio™ provides personal immersive audio and natural vibration. The immersive effect is overwhelming for every moviegoer, but the vibration and clarity of sound are especially welcome for people with hearing impairments.

“In consumer research 96% of moviegoers say that the FLEXOUND experience is either good or great. And they are also ready to recommend it to their friends and are willing to pay premium for the tickets. We offer a genuine competitive advantage against both home entertainment and ordinary cinemas”,FLEXOUND CEO, Isak Olevic says.

Flexound has been in close collaboration with United Cinemas on multiple cinema projects in Japan, including FLEXOUND Pulse™ cinema sound, the world’s first fully loudspeaker-free cinema concept.

Global cinema industry is reassessing its value to attract moviegoers. Flexound’s path-breaking augmented audio technology enhances the cinema sound experience with high-quality personal sound and physical vibration in each individual seat with proven pricing power.

“We are very excited to cooperate with our Finnish friends and introduce Japan’s first theatre equipped with FLEXOUND Augmented Audio™. The technology offers immersion like no other.” says Akihito Watanabe, President of United Cinemas

“We share a common vision of the future cinematic landscape with United Cinemas. No doubt immersive cinema is the key to attract moviegoers and offer value that just cannot be experienced at home with streaming”, says Isak Olevic, CEO of FLEXOUND.

The technology is integrated into Premium Milano seats by Ferco Seating.