FLEXOUND Augmented Audio™ puts automotive professional at the helm: Isak Olevic appointed as Chief Executive Officer (CEO)


FLEXOUND Augmented Audio™ appoints Isak Olevic from Sweden as CEO. Olevic is an experienced automotive and audio business executive with past in Volvo Cars, Volvo Group, Harman and Ericsson, and will assume responsibilities for the company on January 1, 2022. 


“Isak has an extensive network in automotive, cinema and audio industries, where Flexound seeks for rapid expansion with its unique augmented audio technology”, says Flexound chairman Markku Vauhkonen


FLEXOUND Augmented Audio™ provides immersive and high-quality automotive audio for 1/10 of the power consumption, ¼ of the weight and ½ of the cost of a traditional loudspeaker-based car audio systems. Cinemas with the patented Flexound technology already offer superior audio experience on three continents.


“I am very excited to join the Flexound team,” says Isak Olevic. “Flexound has a great technology and products that spot-on deliver value to its customers and provides very large opportunities for differentiation and growth. The international Flexound team is in a very good position to capitalize on the current changing and transformational automotive and entertainment environment”, Olevic adds. He describes himself as a motorsport enthusiast and an audiophile who’s all-time favourite album is What’s Going On by Marvin Gaye.  


Isak Olevic will succeed co-founder Mervi Heinaro, who was recently appointed as the Deputy Mayor of the City of Espoo, Finland. Heinaro remains a partner in the company as well as a member of the Advisory Board. 


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FLEXOUND Augmented Audio™ adds the sensation of touch to all audio content. The versatile and patented technology was originally created to help autistic children. It can now be embedded into seats in cinemas, cars and airplanes, gaming chairs, cushions, furniture and more.

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